Sales + Marketing Stack Review

14 Tools. Zero That Turn Cyber Risk Into Revenue.

Omega Systems has built a serious outbound engine. But none of those tools help your team translate cybersecurity into a conversation the C-Suite actually cares about. That's the gap.

14 Tools in Current Stack
$70M ARR and Growing
7 Offices Nationwide
What You Have Today

Omega's Sales + Marketing Stack

Here's what's in play and on the horizon. Strong tools for finding leads and reaching out. But look at what's missing on the right side of the sale.

HubSpot CRM

Contact management, deal tracking, marketing automation, and reporting.

ThreatCaptain integrates here
Salesforce CRM

Enterprise pipeline management, forecasting, and RevOps systems.

ThreatCaptain integrates here
Outreach Sales Engagement

Email sequences, call tasks, cadence automation, and rep tracking.

Gets leads to the table, not over the line
ZoomInfo Data / Prospecting

Contact data, intent signals, and enrichment for building outbound lists.

Finds the people, not the story to tell them
Regie.ai AI SDR

AI-generated outbound messaging, sequencing, and personalization.

Generic AI copy, no risk context
11x AI SDR

Autonomous AI SDR that runs outbound campaigns and books meetings.

Books meetings, can't run them
Artisan AI SDR

AI agents for outbound workflows across email and channels.

Same outbound overlap as above
Aircall Calling

Cloud-based calling system with CRM integration and call tracking.

Dials the number, doesn't arm the rep
Orum Calling

High-volume outbound dialer for call connect rates and rep efficiency.

More dials, same conversation
Zapier Automation

Connects apps and automates workflows between tools.

Keeps running with ThreatCaptain
Make Automation

Advanced workflow automation with multi-step logic and integrations.

Keeps running with ThreatCaptain
Ahrefs Marketing / SEO

Keyword research, backlink analysis, and SEO performance tracking.

Separate function, no overlap
Riverside Content / Media

Podcast and video recording for content and LinkedIn distribution.

ThreatCaptain gives you the stories to tell
Brandy Brand / Creative

Centralized brand management for logos, assets, and content consistency.

Separate function, no overlap

14 tools · heavy on outbound · light on the conversation that closes

What's Missing

4 Gaps No Tool in Your Stack Fills

You've got the engine to find people and reach out. What's missing is the ability to make them care once they pick up.

💰

Cyber Risk in Dollars

No tool in the stack translates cybersecurity posture into financial impact. Your reps are selling technical features to business buyers who think in P&L terms.

🎯

Sales Conversation Enablement

You have tools that get the prospect to the table. Nothing that arms the rep with what to say when they get there. 3 AI SDRs book meetings your team has to wing.

🔄

Renewal & Retention Proof

When a client asks "why should I keep paying you $2,000 more than the MSP down the street," your stack has no answer. ThreatCaptain does.

📊

Service Stack Modeling

Your security services live in a PDF or a slide deck. There's no way to model how Omega's service catalog actually changes a client's risk and insurance profile.

Where ThreatCaptain Fits

Not Another Tool. Your Revenue Engine.

ThreatCaptain doesn't replace your CRM or your dialer. It gives every tool in your stack a reason to exist by powering the conversation that actually closes deals.

Marketing
Content with real data
Lead Gen
Risk-based prospecting
Sales
Financial impact conversations
Retention
ROI proof at renewal

Breach Impact Simulations

Built on IBM Cost of Data Breach, Verizon DBIR, MITRE ATT&CK, CIS, and NIST. Show a prospect exactly what a breach would cost their business in dollars, not jargon.

Fills gap: No tool does this today
🛡️

Service Catalog Modeling

Put Omega's actual service stack into the platform and model how each service reduces a client's breach likelihood. Your services become the hero of the story.

Fills gap: No tool does this today
📋

Insurance Readiness Scoring

Show prospects what cyber insurance carriers think of them today, then show how Omega's services improve that score. CFOs and COOs lean in for this one.

Fills gap: No tool does this today
🔁

Renewal & Upsell Conversations

When clients ask "what's the value of staying with Omega," your team pulls up the risk model. Cold, hard numbers. Not a sales pitch, a business case.

Fills gap: No tool does this today
🔗

ConnectWise + HubSpot Integration

Already built. ThreatCaptain connects to your existing ConnectWise and HubSpot setup. No rip-and-replace. No migration headaches. It plugs into what you have.

Works with your current stack
🏆

ConnectWise PitchIT Winner

Out of 27 startups in the ConnectWise accelerator program, ThreatCaptain was one of three that made it to the main stage in Orlando. ConnectWise is backing this.

Validated by your PSA vendor
Side by Side

What Your Stack Does vs. What It Doesn't

Green means the capability exists somewhere in the current 14-tool stack. Gold means ThreatCaptain adds it.

Capability Current Stack + ThreatCaptain
Contact & deal management
Email sequences & cadences
Outbound prospecting data
AI-powered outreach at scale
High-volume calling
Workflow automation
Breach cost simulation (by industry)
Cyber risk to financial impact
Insurance readiness scoring
Service stack modeling
Renewal ROI proof for clients
Sales conversation enablement ~
CISO + CRO alignment tools

Less Fatigue. More Revenue.

ThreatCaptain doesn't add to the pile. It makes the pile work.

Regie.ai 11x Artisan ThreatCaptain

3 AI SDR tools that generate generic outbound could be replaced by one platform that gives every message real risk data, real dollar amounts, and a real reason to respond.

Potential to consolidate 3 overlapping AI tools into 1 revenue engine